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Telecom Cloud Operators – Internet, Content and Cloud Evolution

Data Tsunami

Mobile networks of today will evolve to become the Cloud providers of tomorrow. What does a cloud provider mean? It means that the networks of the future will become your only source for – Internet, TV, Cellular service – voice and data, home automation, Car connectivity and so much more.  Networks of today have an inherent advantage they have the existing infrastructure like cell towers, the backhaul and other services in place to compete tomorrow.  How many providers will we have? My guess is as good as yours. We will have a duopoly with Verizon and AT&T from existing carriers; the smaller carriers will no longer matter. Their existence as bottom-feeders will always be there for Pre-paid plans and serving customers for entry-level voice and data plans and rural carriers. Cable companies like Comcast, Roadrunner, Qwest, etc will exist either in a partnership or will merge with the wireless giants.

That will depend on the evolution of the cloud architectures and how users evolve from consumers of internet to content creators.

 

 Future of Internet  

The Internet is clearly evolving to a Media Web, where both creation and consumption of audio‐visual content is expected to continue to rise in the foreseeable future, together with the quality of that content (resolution, frame rate, color depth, stereoscopic information). Besides these clearly observable trends, we can expect changes in the way the content is published that will open up new possibilities for content creation and consumption. These changes will create new challenges for the network infrastructure and the services offering. What is the Future Internet itself?

  • What will Future Internet bring to humans?
  • Why should Future Internet be content‐centric?

These fundamental questions are not only difficult to be answered but also different answers may lead to different designs and orientations. Some of them may not be excluded, leading to parallel viable Internets, while others may not be visionary enough, leading to artificial Future Internet Architectures, which may be better than today’s’ Internet, but not “the one and only”.

 

 

In answering these questions, it is important to consider the nature of digital content today and in the near and longer future. Moreover, we should consider the future Internet from both a socioeconomic and technological point of view. Starting from the socioeconomic point of view, we expect that the future Internet will bring new ways of multimedia content creation and consumption, aiming to cover the different human needs and preserve the revenue generation of the various stakeholders.

 Over the last few years, we have seen huge increases in the popularity of professional content delivered using Internet networks. However, professional digital content is a relatively low‐margin product, because the cost of acquisition/creation can be as high as 40% of revenue. Multimedia broadband communications and user‐generated content (either pre‐recorded or live) may increase rapidly the network traffic and be among the major revenue sources for the network infrastructure providers. Moreover, service providers will take advantage of the new features and opportunities offered by the Future Internet in order to provide new added value services. On the other hand, human factors, such as the increasingly distributed nature of our families and greater demands on personal time, also support the argument that people will rely on the future Internet to meet more of their higher order social needs. 

In short, if we try to go down to the very basics, today’s Internet bring content. It may be text, voice, audio‐visual or multimedia; it may be pre‐recorded or live; it may be professional or user generated. Content (or stream session) finding and retrieval are the first steps of utilizing the content. Information is the result of content mining, combination and aggregation. Services are the result of content or information manipulation and utilization. Security and privacy are applied (not only, but in a large degree) on the content. 

At the very end, today people use the Internet due to its content (stored or live) or the information and services that they may get out of that. In an evolution way, towards the question “What will Future Internet bring” a short answer may be: “Future Internet will bring new experiences and communications features”. The future Content Centric Internet will offer the end‐user enhanced immersive real‐time experiences that can address both content consumption scenarios and communication & collaboration scenarios. The realization of enhanced immersive real‐time experiences involves the ad‐hoc, on the fly generation/reconstruction of semantically enriched 3D augmented/virtual worlds by the integration of professional and user‐generated media components that are collected from various sources in and around the network. Taking into account the spatial and temporal aspects during the just‐in‐time integration creates an orchestrated immersive media experience.

 

 

Convergence of Network, ecosystem and Clouds …….

 

 Cloud infrastructure brings in four major advantages:

Economies of scale: It’s cheaper for bigger cloud computing folks to make efficiency improvements because they can spread the costs over a larger server base and can afford to have more dedicated folks focused on efficiency improvements.

 For example, there are usually significant fixed costs of implementing simple techniques to improve Power Usage Effectiveness (PUE), like the costs of doing an equipment inventory and assessment of data center airflow (same for implementing institutional changes like charging users per kW instead of per square foot of floor area). Whenever there are costs that are substantially fixed (i.e. only weakly related to the size of the facility), bigger operations have an advantage because they can spread the costs over more transactions, equipment, or floor area. There’s also a substantial advantage to having “in house” expertise devoted to efficiency, instead of having staff split between different jobs. Technology changes so rapidly that it’s hard for people not devoted to efficiency to keep up as well as those that are.

Diversity and aggregation: More users, more diverse users, and more users in different places means computing loads are spread over the day, allowing for increased equipment utilization. Typical in house data centers have server utilizations of 5-15 percent and sometimes much less, whereas cloud facilities for major vendors are more in the 30-40 percent range.

Flexibility: Cloud installations use virtualization and other techniques to separate the software from the characteristics of physical servers (some call this “abstraction of physical from virtual layers”).  This sounds like a great thing for software and total costs, but why is it an energy issue? Using this technique means that you can redesign servers to optimize them and drop certain energy costly features.

Green: Cloud computing can reduce carbon emissions by millions of metric tons. When one food and beverage firm transitioned its human resources software system from a dedicated IT platform to a public cloud, it slashed its CO2 emissions by 30,000 metric tons over five years. If all U.S. businesses with revenues of over $1 billion spent 69 percent of their IT infrastructure on cloud services, that would be a total reduction of 85.7 million tons of CO2 not sent into the earth’s atmosphere by 2020.

Re-engineering that is taking place to enable Cloud Operations

 

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